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My name is Simone and I am the designer behind Simeli. The love for crafts is with us in the family and I learned to crochet from my grandmother at an early age. One day I was pleasantly surprised by my mother who had made handmade dress guards for my bicycle. I liked them so much that I started crocheting them for my daughters as well. They turned out to be mobile advertising, because people were always asking me questions about how to make them.
Crocheted dress guards have been around for a long time and were attached by drilling holes in the mudguard. I thought that there must be a better and smarter way so we developed a smart non-rusting clip. Then we designed several models and made a website and Simeli was born.
After the bike it was the wheelchair’s turn. How nice it is to cheer up these necessary means of transport with crochet wheel covers and to make them your own. The wheel covers are attached to an iron ring with Simeli clips so they can be easily disassembled for washing. A pair of new crochet wheel covers to complete your outfit. That was the idea and it catches on. But it's the models who make the wheel covers elegant and classy.
The Flower Power designs are inspired by the hippy period; idealistic young
people who wanted to improve the world. One of their main mottos was:
‘Make love, not war’. Flower Power was also expressed in clothing and hair:
bright patterns, colours and flowers.
Crochet dress guards and wheel covers are available in different patterns and colours. You can order these ready-made or you can crochet them yourself in you favourite colour combination.
For a colourful world,
Inspired by my dear mother who decoreated her car with colourful granny squares. And inspired by visual artist Joana Concelos from Portugal, I made this cover for my Beetle of crochet from grandmother's time.
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